Zoho CRM Standard plan is designed to provide essential tools for managing and optimizing your sales processes. It includes access to basic modules such as leads, contacts, accounts, and deals, which form the foundation of your customer relationship management. The plan supports sales forecasting, allowing businesses to predict future sales based on historical data and current trends, helping in setting realistic targets and making informed decisions. Additionally, it offers multiple sales pipelines, enabling teams to manage and track various stages of sales processes for different products or services.

Lead scoring is another significant feature, which helps prioritize leads based on predefined criteria and engagement levels. This ensures that your sales team focuses on the most promising leads, improving efficiency and conversion rates. The cadences feature automates follow-ups and task assignments to streamline sales activities and enhance productivity. Canvas provides a visual and customizable interface for designing and managing sales processes, allowing users to tailor their CRM experience to their specific needs. Custom fields can be added to capture unique data relevant to your business.

The Zoho CRM Standard plan integrates seamlessly with Office 365, enabling smooth synchronization of emails and documents. Integration with Google Calendar ensures that your meetings and appointments are automatically synced, helping you stay organized and on schedule. Additionally, access to the Zoho Marketplace allows you to extend the functionality of your CRM with various third-party apps and extensions. With these features, Zoho CRM Standard offers a robust platform for managing sales activities, enhancing productivity, and driving business growth.